Licensing and exploitation of brands, as might be expected, is at the heart of the expertise of Hammonds' Brands group. The group delivers creative solutions to what might be considered the more traditional aspects of brand exploitation through licensing and franchising.

E-commerce and the internet have added an interesting twist to the work which the group has carried out over the last six years or so. As the author of the book "E-Commerce: A Guide to the Law of Electronic Business", Hammonds LLP is recognised as one of the leading practices in e-commerce and related issues; the dedicated Brands group having drafted the chapters relating to how brand owners can maximise the exploitation of their rights on the internet.